@rsbrownfield — 54x breakout

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How does this brand have any fans?

@rsbrownfield

33.0K followers · usually 15.7K views a post

Views

843.0K

Likes

99.4K

Comments

1.2K

4.1K

View velocity

+283.0K views over 26.3d · ~10.8K/day · 10 observations

Why it worked

The video likely resonated with viewers due to its relatable "deinfluencer" style, honest critique of fast fashion, and the creator's strong, opinionated delivery. The specific examples of poor quality and high prices at a known retailer tapped into common consumer frustrations.

Summary

The creator visits an Altar'd State store and criticizes the quality and price of the clothing, noting that many items are made of polyester, feel cheap, are damaged, or are overpriced. They advise viewers to avoid the store due to these issues.

Structure

1Introduction to the store and initial skepticism
2Criticism of material (polyester) and feel of the clothes
3Commentary on pricing and perceived value
4Observation of damage and poor construction
5Concluding advice to avoid the store

Product placement

Altar'd State: ACTS - it is a clothing store whose products are being reviewed and criticized. Removing it would change what happens in the video. Altar'd State: APPEARS - it is a clothing store whose products are being reviewed and criticized. Removing it would change what happens in the video. Missoni: APPEARS - it is a brand name that the creator references as inspiration for a dress. Removing it would not change what happens in the video.

On-screen text

How does this brand have any fans? Like, who wants this? Four layers of contrast fabric, and they're all polyester. These things feel horrible. And I'm doing my job, you guys are avoiding this store like the plague and saving your coin, because this is the most expensive, I've ever seen. My god, this kerning made me laugh. It looks like it says Jesus is skiing. But seriously, the amount of polyester for the price is absolutely insane. These things feel awful, and they're not inexpensive. Even on sale, they're too much for what they are. This stuff is so thin, there's so much polyester, yet it's dry clean only. Nice Missoni gupe, except, uh, surprise, it's plastic And still not cheap. Fake suede cowboy boots for $118. This stuff is already damaged on the rack. Uh, this dress missing a flower petal already. The prices are not low. The quality is so low, the damaged stuff is everywhere. The seams are a mess. If you're paying attention, you should be running in the opposite direction of this store. It's crazy.