No, because what is going on?

@rsbrownfield

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SoundTikTok sound · original sound - rsbrownfield

Promoted product

Madewell

2 videos

Why it worked

The video likely resonated with viewers by tapping into shared frustrations about fast fashion, poor purchasing decisions, and the desire for curated wardrobes. The creator's relatable and humorous critique of unsold items, combined with her offer of predictive fashion advice, created a sense of community and shared experience.

Summary

The creator, Rachael, is in a Madewell store and expresses dismay at the number of sale sections and the perceived ugliness of some of the clothing items. She highlights several items that did not sell, despite being on sale, and offers her predictive abilities to help others avoid similar fashion mistakes.

Structure

1Introduction to Madewell sale sections
2Critique of past predictions and current inventory
3Highlighting specific unsold items (tunic, tablecloth dress, psychedelic print)
4Discussion of a 'Revolutionary War chic' tunic that has been on sale for weeks

Original caption

@madewell seriously if you need help just ask #rachreceipts #fashion #fashiontiktok #shopping #sustainablefashion

More from @rsbrownfield

Product placement

Madewell: ACTS - a clothing store where items are displayed and sold. Removing it would change the video's setting and context. The video discusses items from Madewell and their sale status. The brand name "Madewell" appears on tags, indicating it is the store/brand being discussed.

On-screen text

SALE SALE SALE SALE

Transcript

No, because what is going on? Like, three separate sale sections at Madewell. 2016 Rachael giddy, but now all I can see is a graveyard of poor decisions. Because I predicted that all of these a couple weeks ago, all on sale. Like this scary clown baby doll tunic. Yeah, didn't sell. Tradwife tablecloth dress. Also not a hit. Wasn't a surprise to me. And neither is this shitty 60s psychedelic that we did in a bunch of different styles. Revolutionary War chic tunic. She's been on sale for weeks. And surprise, the tradwife tablecloth did not sell in the shirt either. It's been reduced like a bunch of times. So, like, Madewell if you can't tell that these styles are ugly before making them, like, I implore you to please reach out to me, because I can see all of this ahead of time. Like, I'm making these predictions and I have 100% hit rate. So if you need help reviewing your collection, I really, really would love to help you out. Because we could just skip all of this textile waste from the beginning.