@rsbrownfield — 24x breakout

Loading video…

I'm in disguise at

@rsbrownfield

28.3K followers · usually 12.3K views a post

Views

297.5K

Likes

26.9K

Comments

523

721

Why it worked

The video likely resonated with viewers due to its relatable critique of fast fashion and questionable design choices, presented with a humorous and opinionated tone. The creator's strong, critical stance on expensive, impractical clothing tapped into a common sentiment.

Summary

The creator visits Anthropologie and expresses disbelief and criticism towards several clothing items, questioning their practicality, material, and price. They highlight a "diaper romper," a "windbreaker dress," and "plastic bloomers," finding them to be poorly designed and overpriced.

Structure

1Entering Anthropologie in disguise
2Questioning the "adult diaper romper"
3Criticizing the "windbreaker dress"
4Mocking the "plastic bloomers"
5Expressing dismay at prices and materials
6Concluding that the items are impractical

Product placement

Anthropologie: APPEARS - a store where the video is filmed. Removing it would change the location of the video, but not the content. It is not acted upon. Daily Practice: APPEARS - a brand name on clothing. Removing it would not change what happens in the video.

On-screen text

I'm in disguise at Anthropologie to try to uncover the mystery that is Daily Practice. Like, I don't understand the use case for this adult diaper romper for $100. That is. Surprise! it's plastic. Keep away from fire. Are you joking? windbreaker dress. I don't get it. This is a garbage bag and it's the magic price of $118. and it's 100% plastic. Keep away from fire. Are you joking? No what mood board had and purple on it for this season? Like these prices are insane. And the materials are even worse. Like these plastic bloomers. Who's wearing this? This is just direct to landfill. Because who, other than an influencer who is paid to say that this is cute would wear this item of clothing? Keep away from fire. Anthropologie could do really good cotton blend natural materials they choose to do this. Make it make sense.