Why it worked
The video likely performed well due to its visually appealing and novel concept of "cookie fries," combined with satisfying close-up shots of dipping the cookies in chocolate, appealing to a wide audience interested in desserts and baking.
Summary
The video shows how to make "cookie fries." It begins by displaying long, stick-shaped chocolate chip cookies, then shows them being dipped into chocolate sauce. The process of making the cookie dough, adding chocolate chips, and cutting the dough into fries is also briefly shown.