@bymesika — 156x breakout

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My new cinnamon roll obsessio

@bymesika

70.1K followers · usually 33.9K views a post

Views

5.3M

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252.0K

Comments

887

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+19.0K views over 5.1d · ~3.7K/day · 5 observations

Why it worked

The video likely performed well due to its satisfying ASMR-like visuals and the universally appealing subject of cinnamon rolls. The intricate braiding technique and the final frosting application create a visually engaging and appetizing experience for viewers.

Summary

The video shows the process of making twisted cinnamon rolls. It begins with preparing the dough, then shaping and braiding it before baking. Finally, the baked cinnamon rolls are decorated with cream cheese frosting.

Structure

1Preparing and rolling out the dough
2Filling and shaping the dough into twisted rolls
3Baking the cinnamon rolls
4Decorating with frosting
5Showing the finished product

On-screen text

My new cinnamon roll obsessio Twisted Cinnamon Rolls 🤎✨ Dough: 500g bread flour 230ml warm milk 1 egg 25g sugar 1 tsp dry yeast 1 tsp salt 1 tsp vanilla 80g melted butter or neutral oil Cinnamon Filling: 170g softened butter 150g brown sugar 2 tbsp cinnamon 1 tsp vanilla (optional) Cream Cheese Frosting: 85g butter 140g cream cheese 120g powdered sugar 1 tsp vanilla 1 tbsp heavy cream Directions: Knead for 12 min until soft, smooth & slightly sticky. Cover and let rise for 1 hour. Divide into 10 balls and roll each into a 6

Original caption

Twisted Cinnamon Rolls 🤎✨ Dough: 500g bread flour 230ml warm milk 1 egg 25g sugar 1 tsp dry yeast 1 tsp salt 1 tsp vanilla 80g melted butter or neutral oil Cinnamon Filling: 170g softened butter 150g brown sugar 2 tbsp cinnamon 1 tsp vanilla (optional) Cream Cheese Frosting: 85g butter 140g cream cheese 120g powdered sugar 1 tsp vanilla 1 tbsp heavy cream Directions: Knead for 12 min until soft, smooth & slightly sticky. Cover and let rise for 1 hour. Divide into 10 balls and roll each into a 6-inch (15cm) circle. Spread the filling over half, fold, cut & twist as shown in the video. Brush with egg + a splash of milk and bake at 350°F (175°C) for 15–20 min, until golden. Perfect warm as is, or drizzle with cream cheese frosting. 🤎✨ #cinnamonroll #cinnamon #baking #EasyRecipe #Foodie