old brandy melville VS....

@kenzie.fashion

1.1M followers · usually 41.1K views a post

Views

471.3K

Likes

27.1K

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SoundTikTok sound · original sound - rxbbinscxllie

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

35 videos22 creators

Why it worked

The video taps into a popular fashion trend and brand, using a "versus" format that encourages viewer engagement and comparison. The quick outfit changes and clear visual distinction between styles make it easily digestible and shareable.

Summary

The creator showcases two different styles of outfits, comparing "old Brandy Melville" looks with "new Brandy" looks. She models several outfits from each category to highlight the differences in style.

Structure

1Introduction of "old Brandy Melville" style
2Showcasing "old Brandy Melville" outfits
3Transition to "new Brandy" style

Original caption

like GIVE ME ALL OF IT #fyp #outfit #style#brandymelville

More from @kenzie.fashion

Product placement

Brandy Melville (clothing brand): ACTS - the creator models outfits from this brand, showing the clothes. Removing it would change the video's topic. Target (retailer): APPEARS - the creator's bio link leads to a Target product page. Removing it would not change what happens in the video.