Why it worked
The video effectively showcases a desirable beauty product with appealing visuals and clear demonstrations of each shade. The creator's genuine enthusiasm and focus on the product's benefits, particularly the lightweight feel and flattering cool-toned shades, likely resonated with viewers interested in makeup.
Summary
The creator showcases five shades of Chanel's new Hydra Gloss lip glosses, highlighting their lightweight, hydrating, and glossy formula. She applies each shade, describing their color and finish, and expresses her satisfaction with the cool-toned shade selection and overall product performance.