L'Oréal Paris Partner clean girl hair fragrance

@janeezhao

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SoundTikTok sound · original sound - janeezhao

Promoted product

L'Oréal Paris Ever Pure Hair Fragrance

Discover Hair Treatments Hair Fragrance Spray for Delicately Scented Hair, Citrus Spritz at L

2 videos2 creators

Why it worked

The video taps into the popular 'clean girl aesthetic' trend and offers a practical, aspirational product that aligns with the trend's focus on subtle, fresh scents. The creator's personal endorsement and clear call to action make it relatable and actionable for viewers.

Summary

The creator shares her favorite L'Oréal Paris Ever Pure Hair Fragrance in Citrus Spritz, highlighting its scent and hydrating properties. She mentions it's available at Target and encourages viewers to check it out.

Structure

1Introduction to clean girl hair fragrance
2Showcasing L'Oréal Paris Ever Pure Hair Fragrance line
3Highlighting the Citrus Spritz scent and notes
4

Original caption

the perfect summer scent 🐬⭐️ @loréal paris usa i’ve been loving the new everpure hair fragrance in the scent citrus spritz #LOrealParisPartner #LOrealParisHairCare

More from @janeezhao

Product placement

L'Oréal Paris Ever Pure Hair Fragrance (Citrus Spritz): ACTS - it is presented as a product that makes hair smell good and feel hydrated, and is applied to the hair. Removing it would change the video's purpose. L'Oréal Paris Ever Pure Hair Fragrance (Sparkling Rose): APPEARS - shown as part of a product line. Removing it would not change the video's core message about the Citrus Spritz. L'Oréal Paris Ever Pure Hair Fragrance (Glazed Honey): APPEARS - shown as part of a product line. Removing it would not change the video's core message about the Citrus Spritz. L'Oréal Paris: APPEARS - brand name on products and as a partner. Removing it would not change the video's core message.

Call to action

check it out and find the perfect scent for you

On-screen text

L'Oréal Paris Partner clean girl hair fragrance citrus spritz notes citrus zest neroli flowers cedarwood available only at target

Transcript

If you want to smell clean and fresh but also sun-drenched by the ocean, let me share with you guys one of my favorite clean girl hair fragrances. I absolutely love smelling good and I'm so excited to be partnering up with L'Oréal Paris to share with you guys the new Ever Pure hair fragrances. My favorite is definitely Citrus Spritz. Notes: citrus zest, neroli flowers, cedarwood. I've been so obsessed with hair fragrances recently. Not only do they make you smell good, but they also make your hair smell so good. This one from L'Oréal is actually made with ingredients that help to hydrate and refresh your hair. So it's not damaging at all. And it just feels super lightweight. It's also perfect for all hair types. You can actually find all of these available only at Target. So make sure you go check it out and find the perfect scent for you.