is the chanel liquid lipstick worth the hype?

@sarahkchey

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SoundTikTok sound · After Last Call

Promoted product

Chanel Le Rouge Lip Duo

Why it worked

The video effectively addresses a common consumer question about a hyped luxury beauty product, providing a transparent wear test and personal experience that builds trust and encourages viewers to consider the product.

Summary

The creator reviews the Chanel Le Rouge Lip Duo, testing its longevity, transfer-proof claims, and comfort. After applying the lipstick and gloss, she tests its wear throughout the day, noting its comfortable feel and minimal transfer, and ultimately decides to purchase more shades.

Structure

1Introduction and hype check
2Product demonstration and application
3Wear test and transfer check
4Comfort and reapplication assessment
5Purchase decision

Original caption

didn’t expect to love this😳 full wear test on the VERY popular chanel le rouge lip duo so you don't have to. #chanelbeauty #lipreview #lerougeduo #makeup #liquidlipstick

More from @sarahkchey

Product placement

Chanel Le Rouge Lip Duo ACTS - it is applied to the lips and tested for wear, transfer, and comfort. Removing it would change what happens in the video. Chanel ACTS - it is the brand name on the product packaging. Removing it would change what happens in the video.

On-screen text

is the chanel liquid lipstick worth the hype? 1:17PM super comfortable, X cakeyness 4:31PM ~60% left after lunch 4:45PM super easy to touch up & layer 6:39PM I bought 2 more shades OOPS

Transcript

I keep seeing all the current girls rave about the Chanel liquid lipstick. Apparently it's really long-lasting while still being transfer-proof. I've never found a matte liquid lipstick that I actually like. So let's see if this can change my mind and just how long this wears. It comes with a liquid lipstick on one end and a topper gloss on the other that won't disrupt the lipstick underneath. Gonna apply this on top of bare lips. Feels very souffle like, very velvety and it's adhering really nicely and thinly. It doesn't feel heavy or goopy. It sets within a couple seconds. Now I'm gonna put the gloss on top that filled in all of the lip line. It looks so much better and the gloss keeps it really comfortable. This is in the shade Caramel Beige. Now let's see if it transfers. No transfer at all. So far, really like that it doesn't look like that heavy liquid lipstick, but let's see how this wears. 1:17PM super comfortable, X cakeyness. This was actually SO comfortable and even after I ate. 4:31PM ~60% left after lunch. Obvious gloss wore off after lunch, but a lot of the color was still there. 4:45PM super easy to touch up & layer. Also reapplied easily cause it wasn't thick or crusty. 6:39PM I bought 2 more shades OOPS. So I think I'm gonna pick up some more shades.