March 07, 2015

@obamafoundation

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The Obama Foundationobama.org

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2 videos

Why it worked

The video leverages a significant historical event and a respected figure (John Lewis) to evoke emotion and reflection, subtly connecting it to the Obama Foundation's mission of inspiring and empowering future leaders.

Summary

This video features Barack Obama speaking at the Edmund Pettus Bridge, commemorating the 50th anniversary of the Selma to Montgomery marches. He reflects on the courage and sacrifice of John Lewis and the civil rights movement, highlighting their commitment to nonviolence and faith in the face of adversity.

Structure

1Introduction of John Lewis as a hero
2Recounting the events of 50 years ago at Selma
3Describing the atmosphere and tactics of the marchers
4

Original caption

Today, we reflect on the legacy of Congressman John Lewis. His tireless leadership moved America closer to our founding ideals.

More from @obamafoundation

Product placement

The Obama Foundation logo and website (obama.org) are displayed at the end of the video, indicating it is promoting the foundation's work and legacy.

On-screen text

March 07, 2015 It is a rare honor in this life to follow one of your heroes. And John Lewis is one of my heroes. I have to imagine that when a younger John Lewis woke up that morning 50 years ago woke up that morning 50 years ago and made his way to Brown Chapel. heroics were not on his mind. heroics were not on his mind. A day like this was not on his mind. A day like this was not on his mind. Young folks with bedrolls and backpacks were milling about. Veterans of the movement trained newcomers in the tactics of nonviolence. The right way to protect yourself when attacked. A doctor described what tear gas does to the body, while marchers scribbled down instructions for contacting their loved ones. The air was thick with doubt, anticipation and fear. And they comfort themselves with the final verse of the final hymn they sung. No matter what may be the test. No matter what may be the test. God will take care of you. Lean weary one upon his breast. God will take care of you.

Transcript

It is a rare honor in this life to follow one of your heroes. And John Lewis is one of my heroes. I have to imagine that when a younger John Lewis woke up that morning, 50 years ago, made his way to Brown Chapel. Herious were not on his mind. A day like this was not on his mind. Young folks with bedrolls and backpacks were miling about veterans of the movement, train newcomers in the tactics of nonviolence. The right way to protect yourself when attacked. A doctor described what tear gas does to the body. while Marshall's scribble down instructions for contacting their loved ones. They air was thick with doubt, anticipation and fear. And they comforted themselves with the final verse of the final him may seem. No matter what may be the test, God will take care of you. lean weary one upon his breast. God will take care of you.