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5.5Talking HeadOther hookEducation
Hook
March 07, 2015
@obamafoundation
280.6K followers · usually 10.9K views a post
Views
57.4K
Likes
6.6K
Comments
210
Shares
203
Why it worked
The video leverages a significant historical event and a respected figure (John Lewis) to evoke emotion and reflection, subtly connecting it to the Obama Foundation's mission of inspiring and empowering future leaders.
Summary
This video features Barack Obama speaking at the Edmund Pettus Bridge, commemorating the 50th anniversary of the Selma to Montgomery marches. He reflects on the courage and sacrifice of John Lewis and the civil rights movement, highlighting their commitment to nonviolence and faith in the face of adversity.
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Transcript, structure and on-screen text
4 beats, a 156-word transcript and 45 lines of on-screen text — the parts you need to write your own version.
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Original caption
Today, we reflect on the legacy of Congressman John Lewis. His tireless leadership moved America closer to our founding ideals.
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