"Another Eye Serum that doesn't work"

@chinaechetam_

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SoundTikTok sound · original sound - n0tslowed

Promoted product

AXIS-Y Vegan Collagen Eye Serum

Smooth fine lines and refresh tired eyes with AXIS-Y Vegan Collagen Eye Serum, formulated with 5 peptides, hyaluronic acid and 2% niacinamide.

3 videos2 creators

Why it worked

The video effectively uses a common pain point (ineffective skincare) and a satisfying before-and-after transformation to showcase the product's benefits, making it relatable and aspirational.

Summary

The creator initially expresses skepticism about another eye serum, showing her under-eyes before. She then applies the AXIS-Y Vegan Collagen Eye Serum and shows her improved under-eye appearance afterwards, indicating the product's effectiveness.

Structure

1Skepticism about eye serums
2Showing under-eyes before
3Applying the AXIS-Y eye serum
4

Original caption

When something works for your skin, you just know 🤭✨ #skincarelover #GlowUp #skincarecommunity #axisy

More from @chinaechetam_

Product placement

AXIS-Y Vegan Collagen Eye Serum: ACTS - its interface is operated to apply serum to the under-eye area, and a visible result (improved under-eye appearance) comes from it. Removing it would change what happens in the video.