Welcome to team HK!

@disneydescendants

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SoundTikTok sound · original sound - disneydescendants

Promoted product

Descendants: Wicked Wonderland

When a villain traps the Queen of Hearts, Red and Chloe must work with unlikely allies to save her.

6 videos2 creators

Why it worked

The video effectively uses a mix of character introductions, dramatic scenes, and clear calls to action to generate excitement for the "Descendants: Wicked Wonderland" content on Disney+.

Summary

This video promotes "Descendants: Wicked Wonderland" available on Disney+. It features characters from the show, interspersed with clips of them in peril and a final title card with viewing information.

Structure

1Introduction to Team HK
2Highlighting heroic qualities
3Teasing upcoming events/scenes
4Showcasing dramatic moments

Original caption

Wonderland needs its heroes 👑✨ Welcome to team HK! Descendants: #WickedWonderland is available NOW on Disney+.

More from @disneydescendants

Product placement

Disney+ (ACTS - it is the platform where the content is available, and the CTA directs viewers there. Removing it would change the call to action and the availability information.) Descendants: Wicked Wonderland (ACTS - it is the title of the content being promoted, and the video is a trailer/promo for it. Removing it would remove the subject of the promotion.)

Call to action

Descendants: Wicked Wonderland is available NOW on Disney+. DisneyPlus.com/Whats-On

On-screen text

Welcome to team HK! If you're seeing this, you embody the goodness it takes to be a Hero Kid! First rescue's free. Take a look at what is to come. Here we go. We heard the singing. Such beautiful singing. Oh my gosh, I'm eating. I'm eating cuter. Two merry men reporting for duty. You're still such an HK. I hate this. I hate this ride! DisneyPlus.com/Whats-On Descendants Wicked Wonderland Now available Disney+ DisneyPlus.com/Whats-On

Transcript

Welcome to team HK! If you're seeing this, you embody the goodness it takes to be a Hero Kid! First rescue's free. Take a look at what is to come. Here we go. We heard the singing. Such beautiful singing. Oh my gosh, I'm eating. I'm eating cuter. Two merry men reporting for duty. You're still such an HK. I hate this. I hate this ride!