Dance Energy Challenge

@disneydescendants

3.9M followers · usually 678.0K views a post

Views

3.8M

Likes

542.5K

Comments

1.8K

Shares

6.9K

SoundTikTok sound · original sound - disneydescendants

Promoted product

Descendants: Wicked Wonderland

When a villain traps the Queen of Hearts, Red and Chloe must work with unlikely allies to save her.

6 videos2 creators

Why it worked

The video uses a popular song and a visual representation of increasing energy (the battery graphic) to create an engaging and shareable challenge format, encouraging user participation and virality.

Summary

This video features three individuals dancing energetically to a song, with on-screen graphics showing a battery level increasing from 10% to 100%. The video concludes with a title card for "Descendants: Wicked Wonderland" and promotes its availability on Disney+.

Structure

1Introduction of the "Dance Energy Challenge"
2Dancers perform with increasing energy levels shown
3The "Descendants: Wicked Wonderland" title card appears
4

Original caption

Every Descendants: #WickedWonderland track has us dancing at 100% 💃🕺🔋

More from @disneydescendants

Product placement

Disney+ (appears as a watermark and in the end card, it is a streaming service, removing it would not change what happens in the video)

On-screen text

Dance Energy Challenge 10 10 10 50 50 50 75 75 75 100 100 100 Disney DESCENDANTS WICKED WONDERLAND Now available Disney+ DisneyPlus.com/Whats-On

Transcript

Every Descendants: #WickedWonderland track has us dancing at 100% 💃🕺🔋 Let's show them who wants it more There's an all out battle on Follow your heart and trust that it knows The beats are the trips there's no strategy when you're dancing dancing with the enemy It's a vibe it's a feeling move your body like a villain through the room of the ceiling it's exactly how we get 'em Come on Do it, do it, do it Do it, do it, do it Do it, do it, do it Do it now It's impossible We're never making it out