Why it worked
The video taps into the popular 'deinfluencing' trend, where creators share products they dislike, which resonates with viewers looking for honest, critical reviews. The creator's strong negative opinions and relatable frustrations with common skincare issues likely contributed to its engagement.
Summary
The creator shares a list of beauty products from Target that she regrets buying. She expresses strong negative opinions about the texture, smell, and overall performance of several products, including items from Naturium, Prequel, Byoma, and Thayers.