MY 9 STEP EVERYTHING SHOWER

@skincarewithshelbs

259.9K followers · usually 17.4K views a post

Views

87.8K

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4.2K

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SoundTikTok sound · Paper Dreams and Rain

Promoted product

K18 Hair

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

10 videos9 creators

Why it worked

The video leverages the popular 'everything shower' trend, providing a detailed, step-by-step routine that viewers can follow. The use of multiple well-known beauty brands taps into audience interest and potential purchase intent.

Summary

The video shows a woman performing her 9-step shower routine, which includes washing her hair with multiple products, exfoliating her body, shaving, conditioning, washing her body and face, and applying in-shower lotion. Several beauty products are featured throughout the routine.

Structure

1Washing hair with detox shampoo
2Washing hair with second shampoo
3Applying hair mask

Original caption

nothing better than a sunday night everything shower!!! #everythingshower #bodycare #showerroutine #bodycareroutine #skintok @K18 Hair @Kérastase @Saltair Body @NIVEA USA @Redken @AMIKA: @Supersuite

More from @skincarewithshelbs

Product placement

K18 Hair (appears, does not act, removing it would not change the video) Kérastase (appears, does not act, removing it would not change the video) Saltair Body (appears, does not act, removing it would not change the video) NIVEA USA (appears, does not act, removing it would not change the video) Redken (appears, does not act, removing it would not change the video) AMIKA: (appears, does not act, removing it would not change the video) Supersuite (appears, does not act, removing it would not change the video) No Bad Shaves (appears, does not act, removing it would not change the video)

On-screen text

MY 9 STEP EVERYTHING SHOWER PERFECT SUNDAY RESET 1. detox shampoo 2. second shampoo 3. hair mask 4. body scrub 5. shave 6. conditioner 7. body wash 8. face wash 9. in shower body lotion