TIME STUDIOS

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Why it worked

The video features a highly recognizable figure, LeBron James, speaking passionately about a universally relatable topic: the power of sports to unite people. The content is inspirational and timely, resonating with a broad audience without being overtly promotional.

Summary

LeBron James speaks about the unifying power of sports, highlighting its ability to bring families and communities together. He reflects on how sports provided inspiration and a sense of normalcy, especially during challenging times like the pandemic.

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Transcript, structure and on-screen text

5 beats, a 145-word transcript and 6 lines of on-screen text — the parts you need to write your own version.

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Original caption

“It [sport] is the number one thing that we know brings the world together.” NBA star LeBron James applauded the powerful impact sports has had on so many people’s lives while addressing the TIME100 Sports honorees at an event on Thursday. #sports #lebronjames #basketball #NBA