Why it worked
The video leverages the popularity of a viral product and the strong consumer interest in Costco finds, appealing to impulse purchases with visually appealing food content.
Summary
The video showcases new flavors of viral 3D fruit ice cream desserts found at Costco. It highlights a pack containing peach, mango, strawberry, and grape flavors.
Structure
- 1Introduction of new flavors at Costco
- 2Close-up of the 3D fruit ice cream packaging
- 3Description of the flavors included in the pack
- 4Visuals of the ice cream desserts
Product placement
Costco: APPEARS - a store where the product is sold. Removing it would change the context of where the product is found, but not the product itself.
Aiko: ACTS - the brand name on the product packaging. Removing it would change the product's branding, but not its function.
3D Fruit Frozen Dessert: ACTS - the name of the product being sold. Removing it would make the product unidentifiable.