Why it worked
The video leverages the popularity of Costco finds and introduces a unique, visually appealing fruit that is easy to consume, tapping into curiosity and the desire for novel grocery items.
Summary
The video showcases mini kiwi berries found at Costco, highlighting their sweet and sour taste and smooth skin that can be eaten. The creator shows the packaging and where they were located in the store.
Structure
- 1Introduction of kiwi berries at Costco
- 2Description of taste and texture
- 3Demonstration of eating them whole
- 4Showing the product packaging
- 5Revealing the location in the store
Product placement
Costco: APPEARS - a store where the product is sold. Removing it would not change what happens in the video.
Little Pranksters: ACTS - brand name on the product packaging. Removing it would change what happens in the video as it is the brand of the product being shown.
Kiwi Berries: ACTS - the product being shown and discussed. Removing it would change what happens in the video.