UMMMMM. Absolutely not.

@noor_maatouk

88.7K followers · usually 9.7K views a post

Views

623.0K

Likes

14.8K

Comments

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SoundTikTok sound · Saxophones getting louder - Slowed

View velocity

+9.5K views over 11.0d · ~863/day · 10 observations

Why it worked

The creator's honest and unfiltered negative review, coupled with relatable "real skin" content, likely resonated with viewers seeking authentic makeup feedback, driving engagement through shared skepticism and a desire for genuine product assessments.

Summary

The creator expresses strong dissatisfaction with a makeup product, stating that her skin has never looked worse after using it. She found the formula to be disappointing despite high marketing expectations.

Structure

1Introduction of the product
2Creator's negative reaction
3Explanation of disappointment
4Concluding negative review

Product placement

Hong Vanngo (brand name on product): appears to be a makeup brand. It is visible on the product being held by the creator. Removing it would not change what happens in the video.

On-screen text

UMMMMM. Absolutely not. I really wanted to love this one, but my skin has never looked this rough. The marketing set high expectations, but the formula just didn’t live up to them… #viralmakeup #foundation #realskin #honestreview #makeup

Original caption

UMMMM. Absolutely not. I really wanted to love this one, but my skin has never looked this rough. The marketing set high expectations, but the formula just didn’t live up to them… #viralmakeup #foundation #realskin #honestreview #makeup