WAIT! We've all been using BB wrong

@noor_maatouk

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Views

139.4K

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989

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SoundTikTok sound · original sound - noor_maatouk

Promoted product

Dr.Jart+ BB Premium Beauty Balm

2 videos2 creators

Why it worked

The video effectively reframes a common beauty product by challenging the viewer's existing knowledge and offering a new perspective ('Barrier Builder' instead of just 'Beauty Balm'). This curiosity-driven hook, combined with a clear demonstration of the product's natural finish and skincare benefits, makes it relatable and aspirational.

Summary

The creator challenges the common understanding of BB cream, revealing that Dr. Jart+ Premium BB Beauty Balm stands for 'Barrier Builder' and offers skincare benefits alongside coverage. She demonstrates its natural finish and lightweight feel, concluding it has become an everyday product.

Structure

1Introduction and questioning the meaning of BB cream
2Demonstrating the product's texture and ingredients
3Applying and blending the BB cream for a natural finish
4

Original caption

Officially deciding BB stands for Bye-Bye Foundation 🥹 Swapped my heavy base for the @Dr.Jart+ Premium BB Beauty Balm and I’m never looking back. It handles your coverage, hydration, and protection in one step, giving the prettiest glass skin finish ✨ Go find your shade match at Sephora or TikTok shop! 🩵 #drjartpartner #ad #drjart #beautybalm #kbeauty

More from @noor_maatouk

Product placement

Dr.Jart+ BB Premium Beauty Balm: ACTS - it is applied to the face and blended, demonstrating its coverage and finish. Removing it would change the video's demonstration and conclusion. Dr.Jart+: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video, but would remove brand identification.

Call to action

Linked via my TikTok Shop Grab your perfect match now

On-screen text

WAIT! We've all been using BB wrong Hear me out... Okay... this actually makes so much sense This is the bit that sold it to me Honestly.. it feels more like skincare Just look how naturally that blends.. Still looks like skin... but better! This is why I keep reaching for it What does BB actually stand for? This has seriously become one of my everyday products I completely get the hype now Linked via my TikTok Shop Grab your perfect match now

Transcript

Let's be honest, do any of you guys know what BB stands for? Now after testing this out, I'm convinced that this means something entirely different. Now if you've been here for a while, you know that I am a dedicated foundation girl. But the fact that you guys are always complimenting my softer makeup looks, and honestly, I was not expecting to be impressed by a beauty balm. I thought it would leave me wanting way more coverage. This is the bit that sold it to me. Dr.Jart+ BB Premium Beauty Balm, it completely changed my mind. It's skincare first formula with SPF ingredients like niacinamide, glycerin and bakuchiol right into this formula. So we're just going to apply a little bit to the skin and we're going to do a little side by side comparison. Now look at the way that this is instantly just blending into the skin. Hello? This is the side with the BB cream instantly evened out my complexion, gave beautiful coverage. The skin is looking healthy and radiant. Now it feels entirely comfortable and lightweight on the skin. It definitely gives the skin that soft, flawless complexion that you guys are always talking about. Now back to my question, what does BB actually stand for? For me, I'm convinced that BB stands for barrier builder. Look at the skin. When we're young, all we think about is coverage, but the way that this BB cream has the skin looking so healthy and radiant. As a foundation loyalist, I'm officially obsessed with your skin but better. It's linked via my TikTok Shop. Grab your perfect match now. Make your skin and check out the Dr. Jart+ Premium BB cream product using the TikTok shop link in my bio.