Who doesn’t love a good lip balm? 💛

@noor_maatouk

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292.6K

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570

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SoundTikTok sound · original sound - noor_maatouk

Promoted product

Burt's Bees Vanilla Bean Lip Balm

Why it worked

The video effectively uses a native mention strategy by integrating a popular product into a relatable "beauty bestie" persona. The creator's genuine enthusiasm and clear demonstration of the product's benefits, combined with a direct call to action to purchase at a widely accessible retailer like Walmart, likely drove engagement and conversions.

Summary

The creator showcases the Burt's Bees Vanilla Bean Lip Balm in a squeeze tube format, highlighting its smooth, lightweight, and non-sticky texture. She recommends it as a great lip care product that leaves lips feeling hydrated and looking healthy.

Structure

1Introduction to lip balm
2Showcasing the Burt's Bees squeeze balm
3Describing the texture and benefits
4Applying the lip balm
5

Original caption

Who doesn’t love a good lip balm? 💛 Burt’s Bees just gave their iconic lip bomb the best upgrade with their new squeeze balm. I’ve been reaching for a nonstop because it’s buttery-soft lightweight, non-sticky, and leaves my lips feeling so smooth with the prettiest healthy-looking sheen. If you’re heading to Walmart, definitely add one to your cart! ✨ @Burt's Bees @Walmart #burtsbeepartner #squeezecore

More from @noor_maatouk

Product placement

Burt's Bees Vanilla Bean Lip Balm (acts: used to moisturize lips, provides a smooth finish, and smells like vanilla; removing it would change the video's focus and demonstration; Burt's Bees is the brand that makes the lip balm, and its logo appears on the product packaging. Removing the logo would make it harder to identify the product, but the product itself would still be functional.)

Call to action

If you’re heading to Walmart, definitely add one to your cart!

On-screen text

BURT'S BEES vanilla bean gousse de vanille Net Wt. 0.35 oz (9.9 g) Burt's Bees Inc. New York, NY 10001 Made in USA Burt's Bees

Transcript

Who doesn’t love a good lip balm? 💛 Burt’s Bees just gave their iconic lip bomb the best upgrade with their new squeeze balm. I’ve been reaching for a nonstop because it’s buttery-soft lightweight, non-sticky, and leaves my lips feeling so smooth with the prettiest healthy-looking sheen. If you’re heading to Walmart, definitely add one to your cart! ✨ @Burt's Bees @Walmart #burtsbeepartner #squeezecore