Why it worked
The video taps into nostalgia and the common experience of local businesses and community spaces closing down, resonating with viewers who have experienced similar losses.
Summary
The video shows various shots of the interior and exterior of the Towne West Square mall in Wichita, Kansas, highlighting its emptiness and impending closure. On-screen text indicates that remaining tenants are preparing to vacate by June 30, accompanied by a news ticker from "12 NEWS".
Structure
- 1Exterior view of the mall entrance
- 2Empty parking lot
- 3Interior shots of the deserted mall concourse
- 4Signage for JCPenney visible
- 5Shots of empty storefronts and seating areas
- 6News ticker about mall closure
Product placement
Towne West Square (mall): appears, its closure is the subject of the video. Removing it would change what happens in the video.
JCPenney (department store): appears within the mall. Removing it would not change what happens in the video.
12 NEWS (news channel): appears as a watermark/news ticker. Removing it would not change what happens in the video.
On-screen text
POV: you say goodbye to
your local mall (Towne
West Square
Wichita, Kansas)
NEWS AT 5:00
REMAINING TENANTS AT TOWNE WEST MALL
PREPARE TO VACATE SHOPS BY JUNE 30
12 NEWS
JCPenney