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24.4Talking HeadStory Open hookEducation
Hook
Uh, just so I have this straight here, um...
@nerdyaboutnature
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Why it worked
The video effectively leverages a sense of urgency and alarm by presenting a cascade of negative environmental events and then questioning the inaction of both the public and political leaders. The direct address and rhetorical questions, combined with the stark warnings about the future, create a compelling narrative that resonates with viewers concerned about climate change.
Summary
The video discusses the escalating climate crisis, highlighting that 2026 is projected to be one of the hottest years on record. It details the severe consequences, including species extinction, ecological collapse, and disruptions to weather patterns and food supply. The creator expresses frustration that despite overwhelming evidence and the oil and gas industry's own admissions, some people still deny climate change or the industry's responsibility, while leaders continue to invest in fossil fuels.
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Transcript, structure and on-screen text
6 beats, a 390-word transcript and 42 lines of on-screen text — the parts you need to write your own version.
Original caption
Just to clarify: 2026 is on track to be one of the hottest years in recorded history, making it one of the 3 hottest years on the planet in the last 125,000, creating change so rapid that hundreds of species are going extinct every day, leading to biodiversity and ecological collapse that threatens the ability of all lives on this planet to literally live… The Atlantic Meridian Oceanic Current is showing serious signs of collapse which will disrupt weather patterns in Europe and North America creating infrastructure problems, food shortages, and threatening the lives of millions… There’s an El Niño building in the pacific so large they had to change the scales on which they measure these events, which has the potential to disrupt global weather patterns and lead to crop failures worldwide, threatening even more millions of people… All while fires rage from the Midwest to Westcoast, destroying communities and blanketing cities in thick smoke that threatens human health, as a result of clearcut forestry practices that have been shown for decades to increase flooding, drought and wildfires combined with changing weather patterns that leave these forest more vulnerable… Oh - and now extreme flooding, just as I post this video! All of this is happening…yet there are still people who believe climate change isn’t real? Or that the oil and gas industry isn’t responsible, even after they've openly admitted to knowing about climate change and its impact since the 70s and actively partook and all sorts of disinformation campaigns in order to boost their profits...? And at the same time, leaders of countries like Canada and the US roll back environmental protections, push through new oil pipelines, and continue investing in fossil fuel infrastructure, despite knowing that burning of fossil fuels is the root cause of all these problems, all for the sake of short term economics that keep the rich rich, while putting our communities, our children and our futures at risk…? Crazy. Maybe we should do something about that. #🤔 #huh can we please #stop we're in a #climateemergency #makeitmakesense #climatechange #fossilfuels #flood #wildfire #amoc #elnino
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