Why it worked
The video effectively uses a trending topic (extreme weather events) and presents it with a strong, opinionated stance, making it relatable and shareable for those concerned about climate change.
Summary
The video discusses that July 2026 was officially the hottest month ever recorded in the United States, breaking records set in 1895. The creator emphasizes that this trend is concerning due to climate change, not just a coincidence, and highlights the implications of prolonged heat waves.
Structure
- 1July 2026 was the hottest month on record in the US.
- 2This breaks records from 1895 and is concerning due to climate change.
- 3Prolonged heat waves are shifting the baseline temperature.
- 4Multiple states experienced record-breaking Julys.
- 5Scientists have been collecting data for 132 years to track these changes.
On-screen text
SO JULY WAS
OFFICIALLY
EVER RECORDED
IN THE UNITED STATES
NOT THE HOTTEST
JULY THE HOTTEST
MONTH EVER
SAY EVER I
SINCE THE UNITED STATES
STARTED KEEPING
NATIONWIDE
TEMPERATURE RECORDS
IN 1895 132
132
YEARS OF DATA
IN JULY 2026
JUST WALKED IN
AND SAID MOVE
THE AVERAGE
TEMPERATURE ACROSS
THE CONTIGUOUS
UNITED STATES
WAS 76.9 DEGREES
3.3 DEGREES ABOVE
THE 20TH CENTURY
AVERAGE
CRAWLS INTO MY
COMMENTS LIKE WELL
IN THE 1930S
TOO
YES YES
IT WAS THAT'S
ACTUALLY WHAT
MAKES BREAKING THESE
RECORDS SO CONCERNING
BECAUSE CLIMATE
CHANGE DOESN'T
EXPERIENCED A
BEFORE YOU BOUGHT
AN SUV IT
MEANS WE'RE SHIFTING
THE BASELINE
UNDERNEATH ALL OF
WEATHER VARIATIONS
JUST ONE TOWN
HAVING A REALLY
SHITTY TUESDAY
A SAYS PROLONGED
HEAT AFFECTED HUGE
PORTIONS OF THE
AND WYOMING RECORDED
ITS HOTTEST JULY
EVER
WHILE MULTIPLE OTHER
STATES HAD ONE
JULIES ON RECORD
AT WHAT POINT DO WE
STOP TREATING EVERY
CLIMATE RECORD
LIKE SOME ADORABLE
LITTLE COINCIDENCE
BECAUSE APPARENTLY
STRATEGY IS
BREAK A TEMPERATURE
RECORD
BREAK ANOTHER
TEMPERATURE RECORD
WATCH WILDFIRES GET
WATCH ELECTRICITY
DEMAND CLIMB
BECAUSE EVERYBODY
NEEDS AIR CONDITIONING
TO SURVIVE SUMMER
AND THEN SOMEBODY
GOES I DON'T
CLIMATE'S ALWAYS
CHANGING BABE
THAT'S WHY SCIENTISTS
HAVE BEEN COLLECTING
THE FUCKING DATA
WE DON'T HAVE
TO STAND OUTSIDE
HOLD IT IN
AND GUESS WHAT'S
HAPPENING
WE HAVE 132
YEARS OF RECEIPTS
AND THOSE LATEST
RECEIPTS SAY JULY 2026
MONTH THE
UNITED STATES HAS EVER
MAYBE WE SHOULD
START ACTING
LIKE THAT'S INFORMATION
ABOUT