2 min vs

@maj.beauty

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SoundTikTok sound · original sound - maj.beauty

Promoted product

Typology

2 videos2 creators

Why it worked

The video effectively uses a direct comparison format (2-min vs. 10-min routine) to engage viewers and showcase the versatility of the products. The creator's clear demonstration and explanation of each product's benefits, combined with the "before and after" visual cues, make it easy for viewers to understand the results and choose their preferred routine.

Summary

The creator demonstrates two makeup routines: a quick 2-minute routine and a more polished 10-minute routine, both using products from the brand Typology. She showcases a tinted serum, concealer, lip oil, brow gel, mascara, and setting powder, highlighting the benefits and application of each product.

Structure

1Introduction comparing 2-min vs 10-min routines
2Demonstration of 2-min routine with tinted serum, concealer, and lip oil
3Demonstration of 10-min routine with brow gel and mascara
4

Original caption

2 min or 10 min routine from @Typology Paris ...Which one are you choosing? #typologypartner

More from @maj.beauty

Product placement

Typology: ACTS - used to apply makeup (tinted serum, concealer, lip oil, brow gel, mascara) and set face (powder). Removing it would change the video. NVIDIA: APPEARS - corner watermark. Removing it would not change the video.

Call to action

Let me know which one you're choosing?

On-screen text

2 min vs 2 min vs 10 min routine TYPOLOGY BEAUTY ROUTINE shade: type 2 light shade: type 1 fair shade: glazed chestnut shade: dark brown before and after before and after 2 min or 10 min routine Which one are you choosing?

Transcript

2 min vs 2 min vs 10 min routine Or a more elevated and polished 10 min routine. I have a full face of a French skincare brand called Typology. Let me show you how to get these looks. Starting off with the tinted serum, shade: type 2 light. This is silicone-free and non-comedogenic, meaning it's not gonna clog your pores, giving off a lightweight, second-skin finish. It feels so comfortable on the skin. I'm going in with the concealer, shade: type 1 fair. It has niacinamide and caffeine, concealing the dark circles, the redness, the blemishes, and the discoloration. Now I'm going in with the lip oil in the shade glazed chestnut. This has squalene, vitamin E, and jojoba oil. It's glossy and it has a great slip. And there you have the tinted trio, a 3-product minimal, 2-minute routine. Then I'm going in with the fortifying brow gel in the shade dark brown. This is a tinted brow gel. Just on the before and after, you can see how well that filled in the sparse areas in my brow hairs. Now we have the serum mascara, shade: black. Not only is this mascara going to definition to your lashes, it's also going to strengthen them and help them grow because of the peptides and the castor oil. Lashes before and after. I'm going to set my face with the Typology matte powder. This is talc-free and silicone-free to help blur the skin and absorb excess oil both short-term and throughout the day. There you have the elevated and polished 10-minute routine. The question is, are you a quick routine head-out-the-door kind of girl or a 10-minute full ritual kind of girl? Let me know which one you're choosing? I'm definitely a full ritual routine kind of girl.