ULTA BEAUTY 21+ Days of Beauty

@maj.beauty

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Promoted product

Ulta Beauty 21+ Days of Beauty Event

Don't miss out on exclusive beauty deals during Ulta Beauty’s 21+ Days of Beauty Event! Shop 50% off top brands today with Daily & Weekly Beauty Steals® in store, online or in the app.

2 videos2 creators

Why it worked

The video leverages a popular, recurring sale event (Ulta's 21 Days of Beauty) and provides genuine recommendations for multiple products, creating a sense of urgency and value for viewers interested in beauty deals.

Summary

The creator highlights Ulta Beauty's "21 Days of Beauty" event, featuring daily and weekly deals from August 28th to September 17th. She showcases several recommended beauty products that will be on sale, including makeup, skincare, and haircare items, encouraging viewers to mark their calendars for the event.

Structure

1Introduction to Ulta's 21 Days of Beauty event
2Showcasing DIBS Beauty GlowTour Duo
3Highlighting FENTY BEAUTY Invisimatte Powder

Original caption

#UltaBeautyPartner mark your calendars because @Ulta Beauty 21+ Days of Beauty Event is here from 8/28-9/17 and the daily & weekly steals are too good!!! Exclusions apply. For event details and complete terms and conditions, visit ulta.com/21days #UltaBeauty #UBCollective

More from @maj.beauty

Product placement

Ulta Beauty (retailer) - sells beauty products. Appears as a partner and the retailer for the event. Removing it would change the context of the sale. DIBS Beauty GlowTour Duo Shimmering Blush + Contour Stick (makeup) - acts as a blush and contour stick. Removing it would change the video's content. FENTY BEAUTY Invisimatte Instant Setting + Blotting Powder (makeup) - acts as a setting and blotting powder. Removing it would change the video's content. Amika The Wizard Detangling Primer (haircare) - acts as a detangling and heat protecting primer for hair. Removing it would change the video's content. About-face Matte Fluid Eye Paint (makeup) - acts as an eye paint that does not smudge or crease. Removing it would change the video's content. Benefit Cosmetics Precisely, My Brow Pencil Waterproof Micro-Precision Eyebrow Definer (makeup) - acts as an eyebrow pencil for filling in brows and creating hair-like strokes. Removing it would change the video's content. Peach & Lily MiniProtein Exosome Bioactive Ampoule (skincare) - acts as an ampoule that reverses signs of aging. Removing it would change the video's content. Peach & Lily Glass Skin Ginseng Collagen Mask (skincare) - acts as a mask that hydrates, plumps, and smooths skin. Removing it would change the video's content. Beekman 1802 Micellar Milk Froth Cleansing Gel & Makeup Remover (skincare) - acts as a cleanser and makeup remover. Removing it would change the video's content. Ole Henriksen Banana Bright+ Vitamin C Eye Crème for Dark Circles (skincare) - acts as an eye cream to brighten dark circles. Removing it would change the video's content.

Call to action

mark your calendars because @Ulta Beauty 21+ Days of Beauty Event is here from 8/28-9/17 and the daily & weekly steals are too good!!! Exclusions apply. For event details and complete terms and conditions, visit ulta.com/21days

On-screen text

ULTA BEAUTY 21+ Days of Beauty 21+ Days of Beauty Event mark your calendars!! 8/28-9/17 DIBS Beauty GlowTour Duo Shimmering Blush + Contour Stick Only at Ulta 50% OFF ON 8/28 FENTY BEAUTY Invisimatte Instant Setting + Blotting Powder 50% OFF ON 8/28 amika The Wizard Detangling Primer 50% OFF ON 8/30 about-face Matte Fluid Eye Paint Only at Ulta 50% OFF ON 9/3 Benefit Cosmetics Precisely, My Brow Pencil Waterproof Micro-Precision Eyebrow Definer 50% OFF ON 9/5 PEACH & LILY MiniProtein Exosome Bioactive Ampoule Only at Ulta 50% OFF ON 9/7 PEACH & LILY Glass Skin Ginseng Collagen Mask 50% OFF FROM 8/28-9/3 *7 count only* Beekman 1802 Micellar Milk Froth Cleansing Gel & Makeup Remover 50% OFF FROM 9/4-9/10 OLEH HENRIKSEN Banana Bright+ Vitamin C Eye Crème for Dark Circles 50% OFF ON 9/12

Transcript

I think this is Ulta Beauty's best 21+ Days of Beauty Event that I've ever seen. Mark your calendars!! 8/28-9/17. We are getting 50% off on daily and weekly beauty steals. I'm talking in store, online, and in the app. I want to share products that I love and would recommend, but also share products that I plan on picking up. All seven shades of the DIBS Beauty GlowTour Duo Shimmering Blush + Contour Stick are 50% off on August 28th. This is a two-in-one contour and blush stick, it blends like butter. FENTY BEAUTY Invisimatte Instant Setting + Blotting Powder. This powder is always in my bag to set or touch up throughout the day. Amika The Wizard Detangling Primer. This is a detangler and heat protectant in one. About-face Matte Fluid Eye Paint. They do not smudge or crease. They will not budge. You do not need to set them, they will not crease. Benefit Cosmetics Precisely, My Brow Pencil Waterproof Micro-Precision Eyebrow Definer. This is one of my top favorite eyebrow pencils ever. Great at filling in your brows or giving hair like strokes. It's definitely a product I plan on picking up a restock of. Peach & Lily MiniProtein Exosome Bioactive Ampoule. It's clinically proven to reverse 12 signs of aging, including fine lines, wrinkles, texture, and four weeks of plump and smooth skin. I can get it for 50% off. Ole Henriksen Banana Bright+ Vitamin C Eye Crème for Dark Circles. If you have chronically dark circles under your eyes, this is definitely a product I would recommend. Peach & Lily Glass Skin Ginseng Collagen Mask. If glass skin was a mask, it would be the Peach & Lily Ginseng Collagen Mask. It's 40 grams of serum in one mask. It hydrates, plumps, and smooths your skin. Beekman 1802 Micellar Milk Froth Cleansing Gel & Makeup Remover. This needs no introduction. If you follow me, this is my tried and true. This is the best makeup remover, step one cleanser you will ever use. So come August 28th, you know where to go and you know what to do.