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23.5OtherDirect Question hookCreator Economy
Hook
can u turn anything into a macaron?
@ta.ramisu
19.5K followers · usually 6.8K views a post
Views
159.2K
Likes
12.4K
Comments
86
Shares
819
Why it worked
The video taps into the popular trend of transforming familiar desserts into unexpected formats, specifically macarons. The visual appeal of the unique dessert and the ASMR-like presentation likely contributed to its engagement.
Summary
The video shows the process of making macarons inspired by Singapore's best dessert, pulut hitam. It demonstrates how pulut hitam is incorporated into the macaron shells, frosting, and filling, creating a unique dessert.
Structure
- 1Preparing the pulut hitam dessert
- 2Making macaron shells
- 3Filling the macarons
- 4Assembling the macarons
- 5Cutting and revealing the finished macaron
On-screen text
can u turn anything into a macaron?
pt.10 Singapore's
best dessert
Original caption
How to make the most insane pulut hitam maxarons. Pulut hitam is integrated into the frosting and filling, and sandwiched between is a butter mochi with pulut hitam layer. In lieu of the upcoming National Day, celebrating Singaporean desserts with these new maxaron flavours #creatorsearchinsights #homemadedessert #ASMRFood #maxarons #Mukbang
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