baking for passion vs...

@ta.ramisu

19.5K followers · usually 7.7K views a post

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444.4K

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Why it worked

The video uses a relatable and humorous contrast between passion and profit in a creative field, which resonates with many small business owners and creators. The visual of the macaron being coated in a green crumble is also visually engaging.

Summary

The video shows a person making macarons, contrasting baking for passion with baking for money. The on-screen text humorously suggests a difference between the two motivations.

Structure

1Macarons are displayed
2A macaron is dipped into a green crumble
3The macaron is coated in the crumble
4On-screen text appears contrasting passion and money

On-screen text

baking for passion vs... baking for money... iykyk

Original caption

As someone who genuinely loves baking and just wants to share my creations with the world, theres a huge disconnect with the entrepreneurial side of me making business decisions. my favorite part of packing orders is packing my free samples cuz im so excited for my clients to try other things. its mental! any artisanal small business owners relate ? #creatorsearchinsights #SmallBusiness #bakingtok #shopsmall #entrepreneur