I've always loved fragrances that don't just smell good, they make you feel like

@amandacurseadenn

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SoundTikTok sound · original sound - amandacurseadenn

Promoted product

DedCool

DedCool translates fragrance across mediums so that scent is practically applied in your life. We embed fragrance into the items we use most to boost their functionality. DedCool integrates into daily touch points extending our signature scents into mundane products from laundry detergent to car air fresheners

2 videos2 creators

Why it worked

The video effectively uses a relatable "clean girl" aesthetic and associates the fragrance with a desirable feeling (being by the ocean), making it aspirational. The creator's personal endorsement and the visual appeal of the product and setting contribute to its effectiveness.

Summary

The creator showcases DedCool perfumes, "Mineral Milk" and "Xtra Milk", highlighting their scents and how they evoke feelings of being by the ocean. She explains how she layers the two scents for a unique and elevated fragrance experience.

Structure

1Introduction to fragrances and feeling
2Showcasing DedCool Mineral Milk and its ocean-like scent
3Layering with DedCool Xtra Milk for added depth

Original caption

clean & cozy scents are my favorite 🤍🌊 @dedcool #dedcoolpartner

More from @amandacurseadenn

Product placement

DedCool (acts): A perfume brand. The video shows the creator using and displaying their perfumes, "Mineral Milk" and "Xtra Milk". The creator speaks about the scents and how they make her feel. This is promotional because the product is actively used and discussed. Removing the product would change the video's focus.

On-screen text

DedCool XTRA MILK PRODUCT: EAU DE PARFUM PROFILE: AMBER + BERGAMOT DIMENSIONS: 3.7 FL. OZ / 50 ML

Transcript

I've always loved fragrances that don't just smell good, they make you feel like Latey I've been reaching for DedCool Mineral Milk because every time I wear it, it reminds me of being by the ocean. It's one of those scents that feels effortless, like clean skin but still elevated. When I want a little more depth, I layer it with DedCool Xtra Milk and they complement each other so well. If you love clean and comforting fragrances that still feel unique, I definitely recommend giving Mineral Milk a smell the next time you're at Sephora.