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Hook
Jo Malone London's
@sallykim7_
768.5K followers · usually 65.8K views a post
Views
13.2M
Likes
9.2K
Comments
102
Shares
652
Promoted product
Jo Malone London Sea Salt and Bergamot Cologne
Why it worked
The creator leverages a popular existing product (Wood Sage & Sea Salt) to introduce a new, similar product (Sea Salt & Bergamot), creating immediate interest and relatability for fans of the original. The soft-sell approach, focusing on personal preference and scent description, makes the recommendation feel authentic.
Summary
The creator introduces Jo Malone London's Sea Salt and Bergamot Cologne as a new favorite, comparing it to their long-time favorite Wood Sage and Sea Salt. They describe the new scent as a crisp, clean, and coastal fragrance with citrus and bergamot notes, perfect for summer, and mention it's available at Sephora.
Structure
- 1Introduction of favorite fragrance
- 2Introduction of new fragrance
- 3Comparison of scents
- 4Description of new fragrance notes and suitability
Original caption
If you like the classic @Jo Malone London Wood Sage & Sea Salt cologne… you NEED to try the new Sea Salt & Bergamot! Available at @sephora #JoMaloneLondonPartner #Sephora
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