Steph & Ayesha Curry's new cafe in Charlotte is a must try

@jameytsmith2

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Sweet July Cafe

Sweet July Cafe brings together California wellness and Caribbean hospitality in a feel-good café designed to elevate your everyday rhythm. Blending nourishing and indulgent with ease, the menu moves features a seasonal selection of smoothies, market salads, and pita foldies in addition to feel good treats including cold press shave ice sundaes and chocolate mosaics. […]

2 videos2 creators

Why it worked

The video leverages the celebrity association with Steph and Ayesha Curry to generate interest in their new cafe. It provides a visually appealing tour of the cafe and its offerings, making it relatable and aspirational for viewers interested in food and lifestyle content.

Summary

This video showcases the newly opened Sweet July Cafe in Charlotte, NC, a venture by Steph and Ayesha Curry. It highlights the cafe's ambiance, menu items like smoothies, chocolates, and croissants, and emphasizes its use of clean ingredients.

Structure

1Introduction to Sweet July Cafe
2Showcasing cafe interior and ambiance
3

Original caption

California vibes in the Queen City thanks to @Ayesha Curry ☕️🥐 Sweet July Cafe opens today inside of The Ritz Carlton in Charlotte, NC #charlottenc #CLT

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Product placement

Sweet July Cafe: ACTS - a cafe that sells food and drinks. Removing it would change the video. Ritz Carlton: APPEARS - a hotel where the cafe is located. Removing it would not change the video. Plezi: ACTS - a brand of drinks sold in the cafe. Removing it would not change the video. Celsius: ACTS - a brand of drinks sold in the cafe. Removing it would not change the video. Pelligrino: ACTS - a brand of drinks sold in the cafe. Removing it would not change the video. Lipton: ACTS - a brand of drinks sold in the cafe. Removing it would not change the video. Coke: ACTS - a brand of drinks sold in the cafe. Removing it would not change the video. BAZANSA: ACTS - a brand of syrups or flavorings sold in the cafe. Removing it would not change the video. Rishi: ACTS - a brand of tea sold in the cafe. Removing it would not change the video.

On-screen text

Steph & Ayesha Curry's new cafe in Charlotte is a must try

Transcript

If you live in Charlotte, North Carolina, did you know that Steph & Ayesha Curry have three concepts opening inside of the Ritz Carlton? The first one opens today and it's called Sweet July Cafe. It's on the first floor of the Ritz as soon as you walk in, it's on the right. I don't think I can compare this cafe to anything. I would say it's kind of like Air one, Goop Kitchen. Everything's made with clean, whole ingredients. Some of the favorite things I had were the smoothies, the homemade chocolates, the Peta Foldies, and the strawberry croissant. They also have coffee, salads, fresh juices, and of course, some sweet treats on the menu. This cafe feels like something that would be in California, but it's in Charlotte, which makes it even better. They have coffee, salads, fresh juices, and of course, some sweet treats on the menu. This cafe feels like something that would be in California, but it's in Charlotte, which makes it even better.