HOW I MAKE MY HAIR COLOR LAST LONGER! 👀✨💁‍♀️

@kjordyn03

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SoundTikTok sound · original sound - kjordyn03

Promoted product

Amika The Protector line

2 videos2 creators

Why it worked

The video effectively demonstrates the product's benefits through clear visuals and relatable explanations, addressing a common pain point for individuals with colored hair. The creator's enthusiasm and the visually appealing packaging of the Amika products likely contributed to its engagement.

Summary

The creator shares how she uses Amika's The Protector line of hair products to maintain her colored hair. She highlights the shampoo, conditioner, and leave-in treatment for their ability to protect color from fading and environmental damage, while also providing heat protection and leaving hair soft.

Structure

1Introduction and problem statement (hair color fades)
2Introduction of Amika's The Protector line
3Demonstration of shampoo and conditioner use
4

Original caption

wash day DOESN’T have to be the enemy anymore😏 @AMIKA: @Ulta Beauty #amikapartner #haircare #hairroutine #colorsafe #hairproductsyouneed

More from @kjordyn03

Product placement

Amika: the protector color protect + strengthen shampoo (ACTS - used to wash hair, shown to preserve color) Amika: the protector color protect + strengthen conditioner (ACTS - used to condition hair, shown to preserve color) Amika: the protector color protect + strengthen treatment (ACTS - sprayed on hair, shown to protect from heat and environmental factors)

On-screen text

HOW I MAKE MY HAIR COLOR LAST LONGER! 👀✨💁‍♀️

Transcript

I get complimented on my hair color all the time. And let me tell you something, it's anything but natural. I spend up pretty penny when I get my hair dyed every couple of months. So it's really important to me that I use color safe hair products because well then I'm just wasting money. Amika just launched an entire haircare line dedicated to color protection. And I think it's clear that I'm excited. Not only because they're one of my all-time favorite haircare brands, but because color is an investment. And most products out there don't protect it. They have a shampoo, conditioner and leave-in strengthening treatment. And they're all made with the color longevity complex that helps keep your color from fading and protects it from the inside out. This shampoo and conditioner preserves color vibrancy for up to 40 washes. That's not insane? That's like five months worth of color protection to me. And this strengthening treatment is the cherry on top. Not only does it protect against color faders like UV and chlorine. Yes, I know you've been living at the pool. It's summertime. It also doubles as a heat protectant. And leaves your hair feeling soft and manageable. It's a multi-tasker. The formulas are lightweight, they smell like Amika's delectable signature scents and most importantly, they work together to keep color-treated hair healthy while helping your salon color last longer. Hair color is a form of expression. And keeping it a certain way shouldn't cost you an arm and a leg. Because I really love my hair, I just don't love paying for it to fade. So thank goodness for Amika because now I'm not scared to wash my hair the second I leave the salon. I can leave this alone.