Why it worked
The video taps into a common curiosity about cost of living and uses a listicle format with surprising statistics to engage viewers. The relatable topic and clear ranking structure make it easily digestible and shareable.
Summary
This video ranks the top three most expensive states to live in. California ranks third, requiring over $119,000 for a single person and $287,000 for a family. Hawaii is second, needing over $124,000 for a single person and $295,000 for a family. Massachusetts is the most expensive state, requiring over $120,000 for a single person and $313,000 for a family.
Structure
- 1Introduction to the top 3 most expensive states
- 2California as #3
- 3Hawaii as #2
- 4Massachusetts as #1
- 5Conclusion
Call to action
Can you guess the top 3 most expensive US states to live in?? Do you live here??
On-screen text
100 HERE'S THE TOP THREE
MONEY BAG 💰 MOST
EXPENSIVE STATES
TO LIVE IN! 🏡
California
#3 MOST EXPENSIVE IS
CALIFORNIA.
TO LIVE COMFORTABLY
AS A SINGLE PERSON,
YOU NEED TO EARN OVER $119,000.
AND AS A FAMILY,
YOU NEED TO MAKE OVER $287,000.
ARE YOU CRAZY?
SO EVEN $100,000 ISN'T
ENOUGH?
NOT ANYMORE!
HAWAII
#2 IS HAWAII
WHERE YOU NEED TO EARN
OVER $124,000 AS A
SINGLE PERSON
AND OVER $295,000 AS
A FAMILY.
TALK ABOUT PRICED
OUT OF PARADISE.
WHAT'S NUMBER ONE?
AND FOR #1
THE MOST EXPENSIVE
STATE
YOU NEED TO MAKE OVER
$120,000 AS A SINGLE
PERSON
AND OVER $313,000 AS
A FAMILY JUST
TO LIVE THERE COMFORTABLY.
MASSACHUSETTS
THIS IS MASSACHUSETTS.