Us preparing for the

@neurogum

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Why it worked

The video leverages the intrigue of a Netflix documentary and the success story of a 'disruptive' product to capture attention. The mention of a 'nine-figure company' adds significant credibility and aspirational value.

Summary

The video shows someone preparing for a Netflix documentary about the creation and disruption of the energy category by Smart Gum. The on-screen text highlights the journey from an idea to a nine-figure company.

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Transcript, structure and on-screen text

3 beats and 4 lines of on-screen text — the parts you need to write your own version.

Original caption

Director: “How did two college friends go from an idea in college to building a nine-figure company?” @Kent Yoshimura 🧠 :“It all started when…” #smartgum #neurogum #netflixdocumentary #energy