This isn't just a lip gloss. This is simply better.

@vasiahmarie

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SoundTikTok sound · Warm, gentle and sophisticated acoustic jazz piano band at a cafe in the morning(1120262)

Promoted product

EADEM Le Chouchou Lip Softening Balm

Award-winning 3-in-1 lip treatment clinically proven to soften, smooth and deeply moisturize dry lips, with buildable color and glossy, non-sticky shine. As seen on TikTok with millions of views.

Why it worked

The creator effectively integrates the product into their routine, demonstrating its benefits and unique applicator in a relatable way. The emphasis on 'juicy and moisturized' lips and the soothing sensation appeals to common beauty concerns.

Summary

The creator showcases EADEM's Le Chouchou Lip Softening Balm, highlighting its moisturizing and exfoliating properties. They demonstrate its application using the cooling metal applicator, emphasizing how it keeps their lips juicy and smooth throughout the day.

Structure

1Introduction of EADEM lip balm
2Explanation of its benefits (moisturizing, exfoliating)
3Demonstration of application with metal applicator
4

Original caption

you can always catch me with @EADEM @sephora on me at all times! 💋♥️🫶🏾 my favorite beauty product for a reason! #eadem #eadempartner #clearlipgloss

More from @vasiahmarie

Product placement

EADEM (acts): The video shows and discusses EADEM's Le Chouchou Lip Softening Balm in Mochi. The creator applies it to their lips, explaining its benefits. Removing it would change the video's content and demonstration. Sephora (appears): Mentioned in the caption as a place where the product can be found. Removing it would not change the video's content.

On-screen text

EADEM Le Chouchou LIP SOFTENING BALM MOCHI

Transcript

This isn't just a lip gloss. This is simply better. This is EADEM's Le Chouchou lip softening balm in Mochi, which is my personal favorite. And if you guys know anything about me, you know I always keep my EADEM glosses on me at all times. Not only do they keep my lips looking very juicy and moisturized, they actually gently exfoliate while it sits on your lips throughout the day, which I love. And my favorite part is actually the metal applicator because it feels like a little spa as soon as you apply it and feels very, very soothing. Before my lips on us, they look very dry and now they look very juicy and moisturized and ready to take on wherever the day takes us. And that is exactly why EADEM is a staple in my routine.