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3.1Talking HeadCuriosity Gap hookHealth
Hook
a lightweight, invisible sunscreen for under $20?! 😱
@thenotoriousnef
168.6K followers · usually 46.2K views a post
Views
132.7K
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1.2K
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Why it worked
The video effectively uses a structured rating system ('GLOOW Grade') to break down the product's benefits, making it easy for viewers to understand its value proposition. The creator's personal endorsement as a 'picky esthetician' adds credibility, and the emphasis on affordability and a 'lightweight finish' addresses common consumer pain points in the sunscreen market.
Summary
The video reviews the Haruharu Wonder Centella Calm Cloud SPF 60+, a sunscreen that aims to be lightweight, invisible, and affordable. The creator uses a "GLOOW Grade" system to evaluate the product based on criteria like optimal protection, lightweight finish, ocular comfort, and wallet friendliness. The sunscreen is shown to perform well across all criteria, earning a perfect score.
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Transcript, structure and on-screen text
6 beats, a 408-word transcript and 87 lines of on-screen text — the parts you need to write your own version.
Original caption
#HaruharuPartner On today’s GLOOW Grade episode, we’re reviewing a NEW Korean sunscreen that just hit the American market! The Haruharu Wonder Centella Calm Cloud SPF hydrates and nourishes your skin and gives you a beaming glow with no white cast that still feels lightweight. Plus, it costs less than $20!!! You really can’t beat it at that price! It’s available now on Amazon for 20% off though August 9th- you’ll have to try it and let me know what you think! @haruharu wonder @haruharu wonder Official US #calmcloudspf #haruharuwonder #haruharuwonderdaybyday #koreansunscreen
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