@thenotoriousnef — 3x breakout selling HaruHaru Wonder Centella Calm Cloud SPF 60 | Overshot

Open on TikTokPro

3.1Talking HeadCuriosity Gap hookHealth

Hook

a lightweight, invisible sunscreen for under $20?! 😱

@thenotoriousnef

171.2K followers · usually 44.8K views a post

Views

136.9K

Likes

1.4K

Comments

SoundTikTok sound · original sound - thenotoriousnef

Promoted product

HaruHaru Wonder Centella Calm Cloud SPF 60

DailyMed - HARUHARU WONDER - CENTELLA CALM CLOUD SPF- avobenzone, homosalate, octisalate, octocrylene cream

2 videos2 creators

Why it worked

The video effectively uses a structured rating system ('GLOOW Grade') to break down the product's benefits, making it easy for viewers to understand its value proposition. The creator's personal endorsement as a 'picky esthetician' adds credibility, and the emphasis on affordability and a 'lightweight finish' addresses common consumer pain points in the sunscreen market.

Summary

The video reviews the Haruharu Wonder Centella Calm Cloud SPF 60+, a sunscreen that aims to be lightweight, invisible, and affordable. The creator uses a "GLOOW Grade" system to evaluate the product based on criteria like optimal protection, lightweight finish, ocular comfort, and wallet friendliness. The sunscreen is shown to perform well across all criteria, earning a perfect score.

Structure

1Introduction to the problem of finding good sunscreen
2Introduction of the "GLOOW Grade" system
3

Original caption

#HaruharuPartner On today’s GLOOW Grade episode, we’re reviewing a NEW Korean sunscreen that just hit the American market! The Haruharu Wonder Centella Calm Cloud SPF hydrates and nourishes your skin and gives you a beaming glow with no white cast that still feels lightweight. Plus, it costs less than $20!!! You really can’t beat it at that price! It’s available now on Amazon for 20% off though August 9th- you’ll have to try it and let me know what you think! @haruharu wonder @haruharu wonder Official US #calmcloudspf #haruharuwonder #haruharuwonderdaybyday #koreansunscreen

More from @thenotoriousnef

More breakout videos from this creator.

Transcript

Why does it feel impossible to find a sunscreen that both looks great on the skin and doesn't feel heavy and greasy? As a picky esthetician who's tried over 100 sunscreens, I find myself running into this issue all the time. But there's a new sunscreen on the block that both feels like nothing and gives you a healthy glow. This is the GLOOW Grade where we test if each sunscreen has what it takes to earn this picky esthetician's stamp of approval. I created a system with the following criteria to help you find your perfect sunscreen: G goes on clear, L lightweight finish, O optimal protection, O ocular comfort (no eye sting), and W wallet friendly. Up for review today, we have the Haruharu Wonder Centella Calm Cloud SPF 60+. Haruharu is a Korean skincare brand known for its affordable yet innovative skincare, and they've just given us a new sunscreen that lives up to its name. Optimal protection: ✅ I always look for SPF 50 in my sunscreens because it blocks up to 98% of UV rays, and this beauty rings in at SPF 60+! Calm Cloud is definitely the right name for this sunscreen because it has a lightweight cream texture that starts melting into your skin as you're applying it. Some sunscreens feel like rubbing cooking grease into your face, but this one feels like a pillowy, light moisturizer. It has soothing and nourishing ingredients like Centella, hyaluronic acid, and ceramides to hydrate and repair the skin without weighing it down, so your skin stays supple and nourished throughout the day. Ocular comfort: ✅ Even after applying it around my eye area, I experienced absolutely no eye sting. Goes on clear: ✅ As you can see, it leaves absolutely no white cast on my skin, just a nice radiant glow. Wallet friendly: ✅ What really sweetens the deal is that this sunscreen costs less than $20 on Amazon. You can wear it liberally and reapply it liberally without having to worry about breaking the bank. The results are in and the Haruharu Wonder Centella Calm Cloud SPF gets a GLOOW Grade of 100%! Sunscreens that feel and look this good for such a great price point can be hard to come by, but Haruharu makes it easy. Now available for 15% off on Amazon through August 9th! ✅ Pick up a bottle for yourself on Amazon and let me know what you think!