Why it worked
The video leverages the popularity of "dupe" or comparison content within the beauty community, specifically focusing on trending "glowy" products. By offering a clear favorite and explaining why other popular products fall short, the creator provides valuable, actionable advice that resonates with viewers seeking to make informed purchasing decisions.
Summary
The creator compares six popular illuminators and bronzing drops, reviewing each one based on their performance, texture, and suitability for different skin types. Ultimately, the Saie Glowy Super Gel is declared the winner for its versatility, natural glow, and non-comedogenic formula.