Why it worked
The video leverages the popular 'glass skin' trend and focuses on affordable, accessible products found at a common retailer (Target, implied by the product displays). The creator's expertise as an esthetician lends credibility, and the quick cuts and clear product showcases make it easy to follow.
Summary
The creator shares their favorite affordable skincare products for achieving glass skin, highlighting cleansers, exfoliants, moisturizers, sunscreen, and vitamin C serums. They emphasize the importance of hydration and sun protection alongside exfoliation for a smooth and bright complexion.