Why it worked
The creator leverages her professional credibility as an esthetician to recommend affordable skincare products, making the recommendations seem trustworthy and valuable to viewers seeking budget-friendly options.
Summary
The creator, an esthetician, shares her favorite affordable skincare products found at Target. She highlights several products from brands like Naturium, haruharu wonder, Prequel, and Byoma, explaining their benefits and why they've significantly improved her skin.