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Hook

A slow Sunday

@naomikebble

106.2K followers · usually 4.7K views a post

Views

1.9M

Likes

1.8K

Comments

19

Shares

9

SoundTikTok sound · original sound - naomikebble

View velocity

+1.5M views over 40.9d · ~37.8K/day · 10 observations

Promoted product

Lindt LINDOR

2 videos2 creators

Why it worked

The video leverages the 'aesthetic vlog' trend, associating the product with a desirable, peaceful lifestyle rather than using a hard sales pitch.

Summary

A creator showcases a relaxing Sunday morning routine that includes preparing matcha and enjoying a Lindt LINDOR chocolate. The video emphasizes the product as a key part of her self-care ritual.

Structure

1Opening shot with product and flowers
2Preparing matcha tea
3Relaxing in bed with tea
4Setting up incense and flowers
5Unwrapping and eating the chocolate while reading

Product placement

Original caption

Some Sundays are simply meant to be savoured @Lindt Australia/NZ #LINDOR #SelfIndulgence #momentofbliss #LINDORbliss #ad

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As someone who moved out of home when they were 17, it feels nice to be close to