my weekly reset obviously includes irresistibly smooth chocolate

@alexdavidson_

196.9K followers · usually 26.5K views a post

Views

2.5M

Likes

2.7K

Comments

34

Shares

5

SoundTikTok sound · original sound - alexdavidson_

View velocity

+194.3K views over 5.2d · ~37.6K/day · 5 observations

Promoted product

Lindt LINDOR

2 videos2 creators

Why it worked

The video taps into the relatable desire for self-care and relaxation, using a popular and desirable product (Lindt Lindor) as a central element of that experience. The 'ad' disclosure and relevant hashtags suggest a strategic promotion that resonates with the audience's interests.

Summary

The creator shares her ideal weekly reset routine, which involves tidying her space, relaxing on the couch in a fluffy robe, and enjoying a cup of tea with Lindt Lindor chocolates. The video highlights the chocolate as a key component of her self-indulgent relaxation.

Structure

1Setting the scene with chocolate and tea
2Tidying up the space for mental clarity
3Relaxing on the couch with a robe
4Enjoying Lindt Lindor chocolate and tea

Original caption

my weekly reset obviously includes irresistibly smooth chocolate (@Lindt Australia/NZ ofc!) #ad #LINDOR #SelfIndulgence #momentofbliss #LINDORbliss

More from @alexdavidson_

Product placement

Lindt Lindor (milk chocolate): ACTS - the creator unwraps and eats the chocolate, showing it as part of her relaxation routine. Removing it would change the video's focus on indulgence. Lindt Australia/New Zealand: APPEARS - mentioned in the on-screen text as the origin of the chocolate. Removing it would not change what happens in the video.

On-screen text

my weekly reset obviously includes irresistibly smooth chocolate (@Lindt Australia/NZ ofc!) #ad #LINDOR #SelfIndulgence #momentofbliss #LINDORbliss

Transcript

my weekly reset obviously includes irresistibly smooth chocolate (@Lindt Australia/NZ ofc!) #ad #LINDOR #SelfIndulgence #momentofbliss #LINDORbliss my weekly reset obviously includes irresistibly smooth chocolate and a good cup of tea. If there's anything about me, I need to have a tidy space to be able to clock off mentally. Potentially more than one. Hear me out. Fluffy robe on the lounge, irresistibly smooth chocolate and a good cup of tea. That is my ideal weekly reset.