POV: Supporting a Small Business Run by a 12-year-old Selling Matcha

@ivkicks13

353.0K followers · usually 57.7K views a post

Views

804.6K

Likes

77.7K

Comments

693

Shares

1.5K

SoundTikTok sound · Vlog Video work Fashionable BGM(847726)

View velocity

+182.9K views over 27.4d · ~6.7K/day · 9 observations

Promoted product

Matcha by Alaya

Why it worked

The video taps into the heartwarming narrative of a young entrepreneur, which resonates with viewers and encourages support for small businesses. The creator's genuine enthusiasm for the product and the personal touch of the gifted bracelet add to the video's appeal.

Summary

The creator visits a 12-year-old named Alaya who runs a small business selling matcha drinks. He tries her Ube, Strawberry, and Biscoff matcha drinks, praising their quality and taste. He also highlights her entrepreneurial spirit and the bracelet she made him.

Structure

1Introduction to Alaya's matcha business
2Ordering and receiving the drinks and a balloon
3Paying for the order and receiving a bracelet
4Trying the Ube matcha
5Trying the Strawberry matcha

Original caption

POV: Supporting A Small Business Run By a 12-year-old selling matcha #pov #Vlog #SmallBusiness #supportsmallbusiness #fbmarketplace

More from @ivkicks13

Product placement

Matcha by Alaya: ACTS - it is a small business selling matcha drinks. Removing it would change the video's premise. It appears on the cups and is the subject of the video. The creator's Instagram handle, @matchabyalaya, also appears, which is a way to find the business. Removing it would make it harder to find the business.

On-screen text

POV: Supporting a Small Business Run by a 12-year-old Selling Matcha HEY. HI. HOW YOU DOING? WHAT'S YOUR NAME? ALAYA IVAN GOOD. NICE. A BALLOON FOR ME? YEAH. THANK YOU. YOU'RE WELCOME. HOW MUSH DO I OWE YOU FOR THIS? NOTHING. NOTHING? NO, I HAVE THIS IS THE BISCOFF. YEAH. AND THE STRAWBERRY AND UBE. UBE. I LOVE UBE. HERE. THAT'S FOR YOU AND YOUR BUSINESS. THANK YOU. THANK OKAY. YOU HAVE MEETING YOU. I'MMA I'M EXCITED. THANK SHE? 12, 12. YEAH. GRINDING ALREADY? YEAH. THAT'S AMAZING. AND SO SHY. BUT, UM, YOU KNOW THAT SHE GOT ME A BRACELET. OH. TODAY I'M HERE IN MODESTO TRYING MATCHA BY ALAYA SHE'S ONLY 12, RUNNING HER OWN BUSINESS. THAT'S AMAZING. SHE ALSO MADE ME A BRACELET THAT SAYS, WHAT WILL JESUS DO? WHAT HE DID? THIS PLATFORM. WE GOT THE UBE MATCHA. GOOD QUALITY MATCHA AND THAT UBER FLAVOUR. SHE'S ONLY 12, TATES LIKE THE THAT I TRIED. AND IT'S SO CREAMY TOO. WE GOT THE STRAWBERRY MATCHA OOH, YO, THAT STRAWBERRY JAM SO GOOD. TINY PIECES OF STRAWBERRIES AND I REALLY IT'S CRAZY HOW OLD CAN MAKE MATCHA. WHEN I WAS JUST MAKING CHOCOLATE MILK. HEY, ALAYA, YOU DID THAT! IT'S SO GOOD. BISCOFF MATCHA. OH, MY GOD. WRONG WITH BISCOFF. MY FAVOURITE WILL BE BISCOFF, UBE. ALAYA REALLY GOOD. I WANNA SEE YOU DO COFFEE NEXT.

Transcript

HEY. HI. HOW YOU DOING? WHAT'S YOUR NAME? ALAYA IVAN GOOD. NICE. A BALLOON FOR ME? YEAH. THANK YOU. YOU'RE WELCOME. HOW MUSH DO I OWE YOU FOR THIS? NOTHING. NOTHING? NO, I HAVE THIS IS THE BISCOFF. YEAH. AND THE STRAWBERRY AND UBE. UBE. I LOVE UBE. HERE. THAT'S FOR YOU AND YOUR BUSINESS. THANK YOU. THANK OKAY. YOU HAVE MEETING YOU. I'MMA I'M EXCITED. THANK SHE? 12, 12. YEAH. GRINDING ALREADY? YEAH. THAT'S AMAZING. AND SO SHY. BUT, UM, YOU KNOW THAT SHE GOT ME A BRACELET. OH. TODAY I'M HERE IN MODESTO TRYING MATCHA BY ALAYA SHE'S ONLY 12, RUNNING HER OWN BUSINESS. THAT'S AMAZING. SHE ALSO MADE ME A BRACELET THAT SAYS, WHAT WILL JESUS DO? WHAT HE DID? THIS PLATFORM. WE GOT THE UBE MATCHA. GOOD QUALITY MATCHA AND THAT UBER FLAVOUR. SHE'S ONLY 12, TATES LIKE THE THAT I TRIED. AND IT'S SO CREAMY TOO. WE GOT THE STRAWBERRY MATCHA OOH, YO, THAT STRAWBERRY JAM SO GOOD. TINY PIECES OF STRAWBERRIES AND I REALLY IT'S CRAZY HOW OLD CAN MAKE MATCHA. WHEN I WAS JUST MAKING CHOCOLATE MILK. HEY, ALAYA, YOU DID THAT! IT'S SO GOOD. BISCOFF MATCHA. OH, MY GOD. WRONG WITH BISCOFF. MY FAVOURITE WILL BE BISCOFF, UBE. ALAYA REALLY GOOD. I WANNA SEE YOU DO COFFEE NEXT.