Australia

The post effectively uses a compelling before-and-after visual narrative to demonstrate the tangible environmental impact of Ecosia's core function, appealing to users' desire to contribute to a good cause through a simple daily action.

This photo post showcases the reforestation efforts of Ecosia in Australia, demonstrating the growth of 5,000 planted trees from June 2021 to January 2026. The images illustrate the return of wildlife to the reforested area, highlighting the positive environmental impact of using Ecosia's search engine.

Ecosia (ACTS - search engine that plants trees; removing it would change what happens in the video, as it is the subject of the post and the creator's identity) ReForest Now (APPEARS - organization that partnered to plant trees; removing it would not change what happens in the video, as the focus is on Ecosia's impact)