@treeappuk — 187x breakout selling Treeapp

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Brazil

@treeappuk

34.2K followers · usually 1.6K views a post

Views

305.1K

Likes

86.6K

Comments

2.6K

3.9K

Promoted product

Treeapp

Treeapp enables anyone to plant trees in the regions that need it most across the world. Absorb your carbon footprint and regrow the worlds’ most needed forests, today.

Why it worked

The use of a clear, high-contrast visual transformation (before vs. after) provides immediate, tangible proof of the product's impact without requiring a hard sell.

Summary

This photo post shows a before-and-after comparison of a reforestation site in Brazil, documenting the progress made between March 2021 and March 2022. The content serves as a visual demonstration of the restoration work facilitated by the Treeapp platform.

Structure

1Identify location as Brazil
2Show degraded land in March 2021
3Show restored, lush land in March 2022

Product placement

Treeapp (a) it ACTS — the creator is using the platform to document and showcase the results of their reforestation efforts, which is the core service they provide. Removing the name would change the context of the video from a demonstration of their specific restoration project to a generic environmental post.

Original caption

Brazil is one of the most biodiverse countries on Earth, but decades of deforestation, land conversion and habitat loss have left many ecosystems under pressure. At our restoration sites, native species such as mangroves and strawberry guava are being planted to help bring degraded landscapes back to life — restoring habitats, improving soil health and supporting the incredible biodiversity found across Brazil. Along the coast of Tutóia, mangrove restoration is helping protect shorelines from erosion, support fisheries and strengthen ecosystems that local communities depend on. These coastal forests also play a vital role in tackling climate change by storing carbon and providing homes for countless marine and bird species. #BeforeAndAfter #Reforestation #Brazil #MangroveRestoration #ClimateAction