Ethiopia

@ecosia

998.5K followers · usually 95.4K views a post

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2.2M

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SoundTikTok sound · original sound - fha.music

Promoted product

Ecosia

Why it worked

The visual evidence of significant environmental restoration over time, directly linked to the product (Ecosia), creates a compelling and emotionally resonant narrative that encourages user engagement and continued support.

Summary

This TikTok post showcases the dramatic reforestation of a plot of land in Ethiopia between December 2013 and March 2025, highlighting the impact of planting 20,000 trees. The visual progression demonstrates how Ecosia's efforts have restored the landscape, cooled the land, and improved water cycles.

Structure

1Introduction to the location and initial state (December 2013)
2Showing progress with 20,000 trees planted (January 2018)
3Further growth and restoration (February 2021)
4Projected future state of the restored land (March 2025)
5Call to action to continue supporting Ecosia's mission

Product placement

Ecosia (ACTS - it is a search engine that plants trees, and the video shows the results of its tree planting efforts, implying its core function is being used to achieve this outcome. Removing it would change the context of the results shown.)

Call to action

Keep searching with Ecosia to help us restore more forests around the world 🥰

Original caption

We’ve planted 20,000 trees here since 2017 with our partner Green Ethiopia – and just look at the difference over time 💚 These trees are cooling the land, restoring water cycles and helping stop soil from washing away during heavy rains, reducing the risk of landslides. And this is just the beginning. Keep searching with Ecosia to help us restore more forests around the world 🥰 #ethiopia #reforestation #ecosia