Why it worked
The video taps into the trend of unusual coffee recipes and the creator's genuine surprise and delight at the unexpected flavor combination likely resonated with viewers, encouraging them to try it themselves.
Summary
The creator attempts to make a "Salty Canadian" latte, which involves adding butter, maple syrup, and salt to espresso. After initially struggling to incorporate the butter, they froth the mixture and find that it tastes surprisingly good, comparing it to a buttery pancake.