People think our prices went up, but we still have racks of sweaters under $10

@the2ndact.ic

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SoundTikTok sound · original sound - cnnrbrdly

Promoted product

The Second Act

The Second Act is a consignment shop located in Iowa City that sells a variety of clothing, including apparel and accessories themed for sports teams.

5 videos

Why it worked

The video directly addresses a common customer pain point—rising costs—and provides visual proof that the business remains accessible, building trust through transparency.

Summary

The creator addresses concerns about rising prices by showcasing affordable sweater options available in their consignment shop. They invite viewers to visit the store to see the inventory for themselves.

Structure

1Address customer concern about inflation
2Showcase affordable inventory
3Explain shop pricing strategy
4Invite viewers to visit the store

Product placement

The Second Act (a) it ACTS — the video shows the interior of the shop and its inventory to demonstrate that affordable items are available, and the creator invites viewers to visit the store.

Original caption

I totally get why it feels that way. Honestly, everything everywhere feels more expensive right now and we DO feature some of our higher-priced items on social media. But our core shop is still filled with great deals. We work really hard to balance more expensive finds with affordable everyday clothes. Come look at our sweater racks this week and see for yourself! We’d love to have you at The Second Act. #resale ##thesecondactiowacity #iowacity #thriftinghaul #consignment

More from @the2ndact.ic

Call to action

Come look at our sweater racks this week and see for yourself!

On-screen text

People think our prices went up, but we still have racks of sweaters under $10

Transcript

People think our prices went up, but we still have racks of sweaters under $10. I totally get why it feels that way. Honestly, everything everywhere feels more expensive right now and we do feature some of our higher-priced items on social media. But our core shop is still filled with great deals. We work really hard to balance more expensive finds with affordable everyday clothes. Come look at our sweater racks this week and see for yourself! We’d love to have you at The Second Act.