Promoted product
Oodles wax candy
Why it worked
The video likely performed well due to the creator's engaging ASMR-style eating of a unique and visually appealing candy, combined with a clear call to action and discount code, tapping into the popular "mukbang" and "food review" trends on TikTok.
Summary
The creator is eating a butterfly-shaped wax candy with an apricot filling. She describes the flavor as thin and not her favorite, but notes that the "Oodles" brand is available on TikTok Shop and offers a discount code "Jazzy10".
Structure
- 1Eating butterfly-shaped wax candy
- 2Describing the flavor as thin and not preferred
- 3Mentioning the brand "Oodles" and availability on TikTok Shop
- 4Offering a discount code "Jazzy10"
Product placement
Oodles wax candy: ACTS - it is the candy being eaten and reviewed. Removing it would change what happens in the video.
Jazzy10: APPEARS - it is a discount code mentioned in the caption and on screen. Removing it would not change what happens in the video.
TikTok Shop: APPEARS - it is a platform where the product is available. Removing it would not change what happens in the video.
Call to action
Use Jazzy10 for 10% discount at checkout on their website but Oodles is also now officially on ttshop too!
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