Why it worked
The video leverages a popular ASMR eating format with a visually interesting and novel product (frozen wax candy in a Hello Kitty shape), combined with a clear call to action and discount code, appealing to viewers' curiosity and desire for unique snacks.
Summary
The creator tries a frozen Hello Kitty shaped wax candy, describing the experience as messy but delicious. A discount code is provided for the candy.
Structure
- 1Introducing the frozen Hello Kitty wax candy
- 2Taking a bite and experiencing the texture
- 3Describing the taste and messiness
- 4Encouraging viewers to try it with a discount code
Product placement
Oodles Candy (ACTS - it is the brand of the candy being eaten, and removing it would change what happens in the video).