3.4Talking HeadOther hookCreator Economy

Hook

brand diaries July 21st

@nathanmthomas

7.9K followers · usually 1.0K views a post

Views

3.1K

Likes

251

Comments

36

Shares

10

SoundTikTok sound · Velvet - Instrumental

Promoted product

Liquid I.V.

Clinically demonstrated to hydrate faster than water alone, Liquid I.V. is a great-tasting electrolyte drink mix for everyday hydration in original and ...

3 videos3 creators

Why it worked

The video likely resonated with aspiring content creators by offering practical advice on securing brand deals and building a personal brand, presented in a relatable and authentic way.

Summary

The creator shares their journey of securing brand deals, emphasizing the importance of building a personal brand over solely applying for campaigns. They demonstrate using Liquid I.V. and CeraVe products as part of their routine.

Structure

1Introduction to brand deals
2Creator's struggle with apps
3Switching focus to content creation
4Demonstrating product use (Liquid I.V., CeraVe)

Original caption

Have any other UGC creators felt like this?! @Liquid I.V. @SAINT LAURENT @CeraVe #ugccreator #contentcreator #branddeals #microinfluencertips #microinfluencer

More from @nathanmthomas

Product placement

Liquid I.V. (hydration multiplier) ACTS - it is mixed into a drink. Removing it would change the video. YVES SAINT LAURENT (perfume) APPEARS - it is shown briefly. Removing it would not change the video. CeraVe (facial moisturizing lotion with sunscreen) ACTS - it is dispensed onto a hand. Removing it would not change the video.

On-screen text

brand diaries July 21st (how to get them regularly) four month followers asking use deals a creators for on spending applying creating make attracts lazy inbound sea people to journey personal going applying campaign

Transcript

four month followers asking use deals a creators for on spending applying creating make attracts lazy inbound sea people to journey personal going applying campaign Have any other UGC creators felt like this?! @Liquid I.V. @SAINT LAURENT @CeraVe #ugccreator #contentcreator #branddeals #microinfluencertips #microinfluencer

Post you content people!! #ugccreator #ugccommunity #microinfluencer #ugcconten